Red Bull Neptune Steps is an elite open-water swimming event aimed at challenging athletes in a series of swimming and climbing obstacles. With a 420m swim in freezing Glaswegian water and climbing 18m over seven canal lock gates this event is extreme in many ways.
I was tasked to create the new brand look & feel for the event. This included promotional posters, on site map and informational pack.
The idea originated from Neptune's dark, deep world. Due to the event being extreme and not for the feint hearted I tried to get achieve a dark, gloomy atmosphere without sacrifcing the sleek & professional look Red Bull look.
